Incorporating all elements of visual language to create a brand identity that is distinct, memorable and cohesive.
One of my longest client relationships has been with iconic Jamaican soda, Ting. As the lead creative in charge of their digital content for over 8 years, I’ve seen the brand visuals evolve as it has increased its reach in international markets. My team was tasked with developing the brand design in support of its latest bottle redesign.
Based on consumer analysis, our brand focal points were Ting’s association with Jamaican fun in sun and and its dedication to authenticity incorporating real Caribbean grapefruit as a signature element of its flavor profile.. With both the original version and Pink Ting to be incorporated, I led the creative for a refreshing and bright design reflective of the brand’s vibrant island personality.
GRAB YOUR SUMMER TING
ON THE ROAD
A significant element of Ting’s international marketing strategy involves support of outdoor festivals throughout North America. Elements of the brand design were incorporated throughout Ting’s Experiential Activations and Brand Premiums.
Scenes from New York City's
West Indian Day Parade
Experiential Activations and Brand Premiums
As their full-service marketing agency, we continued the new visuals throughout the brand’s digital presence.