The duties of a Social Media Team include developing and executing social media strategies, creating and sharing engaging content, optimizing company pages, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions.
A Social Media Team is responsible for directly interacting with network users and virtual communities through their company’s social media accounts to build brand awareness, which in turn, generates results and sales.
To succeed as a Team they must be fluent in social media they need hands-on skills and knowledge of multiple social media platforms and awareness of current trends.
They should have excellent communication skills including writing, editing, SEO, storytelling, and presentation ability with a strong sense of who the segment audience is and how to give them content that will appeal to them.
Why Upskill?
While the importance of relevant education, training, and job experience can’t be understated, you also need to consider less tangible abilities, like soft skills. After all, it’s not just about having the most talented, qualified employees. It’s about them being able to work together as a team, for the benefit of their own, and the organization’s, success.
More Effective Communication
Your employees will be able to communicate more effectively with each other and with your clients or customers. You’ll be equipping them with the skills to express themselves more clearly, listen, and tackle difficult conversations.
Stronger Leadership
Your employees will be able to be proactive when it comes to recognizing problems and potential barriers to projects, tasks, and goals. Furthermore, they’ll be able to identify and implement solutions or offer alternative fixes.
Enhanced Creative and Critical Thinking
Providing soft skills training enables your employees to “think outside the box” both creatively and critically. Using these skills, they will be able to weigh up their options, make informed decisions, making them more likely to achieve the desired results.
Better Teamwork
efficiency, and productivity
Soft skills empower your employees to collaborate and work together in order to collectively meet company goals and objectives. In turn, this leads to improved efficiency and heightened productivity.
INTRODUCTION TO SOCIAL MEDIA
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Trends in social media marketing
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Size and scope of social media
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Social media marketing and your industry/organization
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SOCIAL MEDIA MARKETING STRATEGY
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Why social media requires a more defined strategy
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Steps to building a strategy
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Defining your goal, strategy, objectives and tactics
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Defining your target audience
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CORE CONCEPTS FOR SUCCESS IN SOCIAL MEDIA MARKETING
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Social media content strategy (user value and brand value)
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Establishing a tone of voice
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Content types/formats and trends
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Crafting compelling content
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Consumer-first social media thinking
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Driving word of mouth and conversations in social media
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Social media setup for success (account creation, assets needed, etc.)
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