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PR & COMS

It takes 20 years to build a reputation and five minutes to ruin it.

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In the ever-evolving landscape of business, where innovation and adaptability reign supreme, organizations must invest in their employees to enable them with the skills to do their job effectively.

 

While there is nothing wrong with following a cookie-cutter, one size fits all training program, you’ll probably get better results if you follow a plan you designed yourself.

Choose what your team needs to upskill.

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Public Relations (PR) and Communications should be at the heart of business performance. Modern communications methods, tools and channels have greatly increased its power.

 

This lively and challenging course is focused on developing skills and competence to effectively practice PR and communications in today’s organizational environment. Public relations and communications campaigns can help drive strategic organizational change, build in house/public perceptions and drive reputation. Well planned and executed ...

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Why Upskill?
 

LEARNING OBJECTIVES

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By attending this highly interactive programme delegates will gain:

  • The skills to design, plan, write, cost, deliver and evaluate PR and communications campaigns using the full range of marketing channels

  • The skills of PR and communications management and how to demonstrate they benefit your organization

  • The latest tools and techniques of effective PR and communications practice

  • The ability to create PR and communications campaigns that align with your business objectives

  • How to examine a variety of successful PR and communications campaigns to demonstrate success to your business management

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TARGET AUDIENCE

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The course is designed for PR and Communications practitioners who want to update their skills. Newcomers to PR, media or communications professionals or managers would also benefit.

 

This practical and results-oriented course is based on adult learning concept. It incorporates short inspiring lectures; structured role plays and discussions with action planning. There’s ample time for Q&A.

Pre & Post course assessments will be used to measure the effectiveness of this training.

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PUBLIC RELATIONS & COMMUNICATIONS SKILLS

    • The place for PR and communications in business today

    • PR’s relationship with stakeholders

    • Effective campaigns – their use and their risks using case examples. What works and what doesn’t?

    • Introduction to the range of (social) mee Public Relations and Communication Skills

    • a communications channels and how they’re transforming PR and communications

    • Designing a PR Communications campaign

FROM THEORY TO SUCCESSFUL PRACTICE

    • PR communications models: implications for practice and their influence on presentation style and persuasion

    • Promoting your organization’s values in your PR communications

    • Accepting and interpreting a PR and Communications brief from management

    • The medium is the message – choosing the best channels for each stakeholder

    • Deciding your PR Communications objectives and outcomes

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PLANNING & COSTING CAMPAIGNS

    • PR communications models: implications for practice and their influence on presentation style and persuasion Promoting your organization’s values in your PR communications Accepting and interpreting a PR and Communications brief from management The medium is the message – choosing the best channels for each stakeholder Deciding your PR Communications objectives and outcomes

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