Creating content that authentically engages the target audience while retaining synergy with brand identity to create awareness, drive following and increase affinity.
ICOOL FI LIFE
Create content experiences in support of iCool’s sponsorship of Miss Universe Jamaica. Highlight the product range while keeping true to a brand voice that celebrates youth, playfulness and living your best life.
BEAUTY COMES IN MANY FLAVOURS
A themed studio photoshoot formed the basis of the content generated. Contestants were placed into six groups, each representing a different product flavor. Images were utilized for social media still and GIF posts, as well as print ads.
iCool Miss Universe Jamaica Contestant Photos and GIFs
LIKE COMMENT SHARE
Fan engagement was encouraged with a “like to vote” social media competition for the Best Swimsuit award. The contestants were given filming equipment and encouraged to create their own content during their public appearances, content from which was used to expand the lifespan of the campaign while remaining in budget.
iCool Best Swimsuit
Social Media Competition