Direct and produce engaging storycentric commercial photoshoot and video features, both unscripted and narrative, for use on digital and broadcast platforms.
OVER A CENTURY
Benjamins is a multifaceted brand, as one of the Caribbean’s leading manufacturers of food, pharmaceuticals, home and personal care products for over a hundred years. The television commercial commissioned, was to put focus on their food and flavourings products with a nod to their reputation as a family-oriented brand.
With well over a dozen products to be highlighted, my approach was to tell the story of a big family dinner from the perspective of a young girl.
As she awakes to explore all the preparations being made, we are introduced to the diverse array of the Benjamins’ product line.
Casting and audition process to find our Benjamins Family and Home.
Cast of Benjamins Flavorings Commercial
Shoot Location for Benjamins Flavorings Commercial