ABOUT THE PROGRAM

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WHY A ONE PAGER?

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Think of the one-pager  as what’s commonly called an elevator speech or pitch. The name suggests that your marketing message should be delivered in the time span of an elevator ride. 

 

Its general purpose is to intrigue the listener enough to want to hear the entire value proposition in the near future.

 

An effective marketing one-pager quickly orients the reader to the value of your business, whether the reader is a customer, investor, potential partner, etc. Its overarching benefit is that it provides the clear, concise, benefits-driven communication that people desire when learning about a business. 

 

When assembling your one-sheet, be selective about what you include. The layout and design are paramount. The one-sheeter must be visually appealing and inviting to read—without making it look like a lot of work to get through.